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Michel Bruley's Blog (8)

Using Big Data to better serve customers



In the current context of fierce competition, in order to maintain their position, large companies must use a variety of means: service commitments, multichannel approach, extensive monitoring of the supply chain until the last kilometer, digital communication, shop connection, website, call center, customer loyalty program, community animation, products and prices personalization, etc.. But above all they must continually put the customer at the heart of their strategy, and make it as…

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Added by Michel Bruley on February 18, 2014 at 12:29am — No Comments

Big Data & Natural Language Processing

 

Natural Language Processing (NLP) is the branch of computer science focused on developing systems that allow computers to communicate with people using everyday language. NLP is considered as a sub-field of artificial intelligence and has significant overlap with the field of computational linguistics. It is concerned with the interactions between computers and human (natural) languages.

 

Natural language generation systems convert information from computer databases…

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Added by Michel Bruley on January 16, 2014 at 12:22am — No Comments

Razorfish analyses Big Data and creates profitable customer experiences

 

Razorfish Inc. is one of the largest interactive marketing agencies in the world; it is part of Publicis Groupe. The agency provides different types of services, web development, planning and media buying, advertising using all kinds of media, including mobile, and emerging media, social marketing activities, etc.; as well as studies and analyzes of the impact of communication programs.



Razorfish has more than 2,000 employees worldwide, with offices in the United States in…

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Added by Michel Bruley on December 18, 2013 at 12:32am — No Comments

Big Data and the different types of decision

For McKinsey Global Institute, Big Data is the next frontier for innovation, competition, and productivity. IT experts say that Big Data challenges are more than data size and require new technologies like Map Reduce. Big Data conduct to new analysis requiring more than SQL, and need specific analytic platform in order to manage relational plus non-relational data sources. At the end Big Data analysis bring new insights that could facilitate business decisions.



Management gurus…

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Added by Michel Bruley on November 18, 2013 at 6:45am — No Comments

Big Data EcoSystem @ LinkedIn

 

With two new members joining per second, LinkedIn continues to earn its title as “the world’s largest professional network on the Internet.”  The Mountain View, Calif.-based company was formed in 2003 with the mission to “connect the world’s professionals, to make them more productive and successful.”  True to its mission, the company now has more than 187 million members, including executives from all Fortune 500 companies.

 

The company employs almost 3,200 people…

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Added by Michel Bruley on October 17, 2013 at 3:02am — No Comments

Gilt Groupe Big Data’s experience

Gilt Groupe is a collection of web sites targeting shoppers with flash sales of merchandise, offering members exclusive discounts of high-end clothing, shoes and other apparel. Once members sign up, they receive e-mail alerts offering sharply discounted designer products targeted based on tastes they’ve indicated from previous purchases. Members have a window of between 36 and 48 hours in which to purchase the products. Product offerings are changed daily.

 

Gilt originally…

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Added by Michel Bruley on September 19, 2013 at 3:14am — No Comments

Do You Really Need a Data Scientist?

The buzz in the big data world from 2012 is around the new position, Data Scientist.

But is this just hype—a new title for what is really a statistician or SQL power-user position?

Or is this a new way to approach big data—one that is critical to your success?

 

Below a 57’ conference try to response to the question:

http://bcove.me/0ahe6mmb

 

Added by Michel Bruley on February 15, 2013 at 12:57am — 1 Comment

MapReduce for VMware Player images

Downloadable Aster virtual images provide a free evaluation version of the Aster analytic platform that can be run on a PC.

While this Express edition is not licensed for production use, it is a fully functional Teradata Aster cluster that is an excellent product for developers and testers or anyone who wants a hands-on introduction to our Big Data analytics…

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Added by Michel Bruley on February 1, 2013 at 7:07am — No Comments

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