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The Case for Big Data Adoption

With the rise of “Big Data” and the possibilities it presents, the days of structuring marketing strategies based on limited insights and partial statistics are over. But what exactly is big data, and does it have a place in every business?

 

"Big data" applies to immense amounts of information from an expansive range of sources that is frequently collected. The data comes from a multitude of sources and multiple…

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Added by Nick Andrew Rojas on August 15, 2014 at 12:10pm — No Comments

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