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Michael Meyers's Blog (4)

How Big Data Drives Digital Marketing Success

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It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our…

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Added by Michael Meyers on October 2, 2015 at 8:30am — No Comments

5 Ways Big Data is Making a Splash in the Insurance Industry

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5 Ways Big Data is Making a Splash in the Insurance Industry

There’s conflicting opinions on when the term Big Data really came onto the scene, but it is undeniable that its notoriety…

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Added by Michael Meyers on September 15, 2015 at 1:02pm — No Comments

Marketers: Using Big Data to Target In-Market Consumers [Infographic]

With the growing amount of information being created daily, big data is providing marketers a means to find consumers who are in-market for the products or services your company sells. However, since this data is growing so rapidly and is stored in so many places (i.e. social networks, blogs, forums, public records, databases), it is near impossible for marketers to quickly find all the data they need on in-market prospects without expertise and tools.

I created an infographic that…

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Added by Michael Meyers on July 22, 2015 at 12:07pm — No Comments

How to Gain Business Insight from Company Data

Data is everywhere. We get that. However, the focus is no longer on who owns the MOST data, but how to turn this data into insights to solve business challenges and create competitive advantage.

Most companies are focused on just a fraction of what their data is telling them. However, according to a recent study by KPMG (…

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Added by Michael Meyers on June 19, 2015 at 1:26pm — No Comments

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