Big data is most often defined by volume, velocity and variety.  But it is veracity, validity and value that are big data’s real 3Vs.  For it’s the information we glean from data that yields better decisions.

The big risk in the big data hype is that we don’t focus on the value – and quality – of the data we are storing and analyzing.  We will expend a lot of cost and energy to generate a low return on all of that data because the models and algorithms they drive will serve no more…