Big data does not change the relationship between data quality and decision outcomes.  It underscores it.

The elegance of analytics systems and processes lies not in the gathering, storing and processing of data.  Today’s technology has made this relatively easy and common.  Rather it is in the integration and management to provide the highest quality data in…

Big data is most often defined by volume, velocity and variety.  But it is veracity, validity and value that are big data’s real 3Vs.  For it’s the information we glean from data that yields better decisions.

The big risk in the big data hype is that we don’t focus on the value – and quality – of the data we are storing and analyzing.  We will expend a lot of cost and energy to generate a low return on all of that data because the models and algorithms they drive will serve no more…