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Michel Bruley's Blog Posts Tagged 'Management' (1)

Using Big Data to better serve customers



In the current context of fierce competition, in order to maintain their position, large companies must use a variety of means: service commitments, multichannel approach, extensive monitoring of the supply chain until the last kilometer, digital communication, shop connection, website, call center, customer loyalty program, community animation, products and prices personalization, etc.. But above all they must continually put the customer at the heart of their strategy, and make it as…

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Added by Michel Bruley on February 18, 2014 at 12:29am — No Comments

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