In the current context of fierce competition, in order to maintain their position, large companies must use a variety of means: service commitments, multichannel approach, extensive monitoring of the supply chain until the last kilometer, digital communication, shop connection, website, call center, customer loyalty program, community animation, products and prices personalization, etc.. But above all they must continually put the customer at the heart of their strategy, and make it as…

Razorfish Inc. is one of the largest interactive marketing agencies in the world; it is part of Publicis Groupe. The agency provides different types of services, web development, planning and media buying, advertising using all kinds of media, including mobile, and emerging media, social marketing activities, etc.; as well as studies and analyzes of the impact of communication programs.



Razorfish has more than 2,000 employees worldwide, with offices in the United States in…

The buzz in the big data world from 2012 is around the new position, Data Scientist.

But is this just hype—a new title for what is really a statistician or SQL power-user position?

Or is this a new way to approach big data—one that is critical to your success?

Below a 57’ conference try to response to the question:

http://bcove.me/0ahe6mmb