Big data and analytics can help a business predict consumer behavior, improve decision-making across the board and determine the ROI of its marketing efforts. By addressing these aspects adequately, the business would not only be able to protect its market share, but also expand into new territories. The below infographic by Villanova University School of Business Online takes a detailed look at this…

Data is everywhere. We get that. However, the focus is no longer on who owns the MOST data, but how to turn this data into insights to solve business challenges and create competitive advantage.

Most companies are focused on just a fraction of what their data is telling them. However, according to a recent study by KPMG (…

With the rise of “Big Data” and the possibilities it presents, the days of structuring marketing strategies based on limited insights and partial statistics are over. But what exactly is big data, and does it have a place in every business?

"Big data" applies to immense amounts of information from an expansive range of sources that is frequently collected. The data comes from a multitude of sources and multiple…

Razorfish Inc. is one of the largest interactive marketing agencies in the world; it is part of Publicis Groupe. The agency provides different types of services, web development, planning and media buying, advertising using all kinds of media, including mobile, and emerging media, social marketing activities, etc.; as well as studies and analyzes of the impact of communication programs.



Razorfish has more than 2,000 employees worldwide, with offices in the United States in…

With immense growth in technology, financial institutes, skyscrapers and malls, one can find that the number of consumers have increased exponentially in the Middle East over the past few years. Reports suggests that 91% of the population comprises of expats in UAE enjoying high salaries and tax free benefits. 

Moreover, the options to spend your money have gotten bigger and better with UAE working towards the initiative to build Smart Cities setting strong infrastructure fundamentals…

Data discovery’s next chapter will see an explosion in analytics globally – from tens of thousands of data analysts today to tens of millions of business users within five years.  Key drivers will be further advances in easy-to-use interfaces, the marriage of data discovery and unified information access (UIA) and greater mobile capabilities. This is in keeping with the shift in enterprise spending from legacy database architectures with rigid historical reporting to real-time, event-driven,…

In this series I reveal rules of intelligence contained within grammar, and explain how they can be utilized to unleash intelligence in software. These rules are extremely simple, but still undiscovered by scientists.



Under certain conditions, three types of conclusions that can be generated autonomously:

1) Specification substitution conclusion:

• Given "John is a father" and "A father is a man";

• Because of the common word…

The buzz in the big data world from 2012 is around the new position, Data Scientist.

But is this just hype—a new title for what is really a statistician or SQL power-user position?

Or is this a new way to approach big data—one that is critical to your success?

Below a 57’ conference try to response to the question:

http://bcove.me/0ahe6mmb