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Featured Blog Posts – May 2018 Archive (5)

Five Ways Your Business Is At Risk Of Data Loss

Data loss comes in all shapes and sizes, from an accidentally deleted document to a catastrophic server failure that wipes out a critical database. Modern businesses are absolutely reliant on data, and on the infrastructure they use to store, process, and access that data. The grim reality is that those systems and the people who use them are fallible. Most business owners are aware that backups are important, but few have a full disaster recovery plan in…

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Added by Karl Zimmerman on May 30, 2018 at 12:13pm — No Comments

Black Hat Data Science

Black hat data science consists of techniques designed to fool existing algorithms (Google search, Amazon rankings, and so on), compromising or tampering with the metrics -- especially ratios -- that they rely on, without actually physically touching or altering data stored in their databases. It exploits flaws in these algorithms, and it also relies on reverse engineering, to achieve its goal. So black hat data science is different from traditional hacking,…

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Added by Vincent Granville on May 23, 2018 at 9:00am — No Comments

A Local Backup Can't Keep Your Business's Data Safe

Every business depends on data. For both the teen who mows lawns at the weekend and globe-spanning internet giants like Google, data is vital.

It might be addresses written on a piece of paper or petabytes of information stored on thousands of powerful servers. If it’s lost, the business loses money, time, and the respect of its customers.

Most business leaders…

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Added by Jay Caissie on May 22, 2018 at 10:00am — No Comments

Making the Most of Marketing Automation Software for Your Business

2016 Google trends data showed an all-time high in searches for “marketing automation”, reflecting a sustained interest in the term and the concept. Focused more on nurturing rather than selling, marketing automation is centered on content that is relevant, personalized, and in line with what customers want.

Marketing automation makes use of various web-based services and software to carry out, manage, as…

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Added by Rohit Chavan on May 11, 2018 at 7:00am — No Comments

Most Popular Text Analytics Tools and Algorithms

With text analytics, various burning questions around the ‘why’ and ‘what’ of a piece or group of content can be answered. Examples like social media chatter around brand can create a supremely spiraling impact (remember the post which showed a Kentucky man was violently removed from…

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Added by Preetish Panda on May 10, 2018 at 12:00am — No Comments

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