Data loss comes in all shapes and sizes, from an accidentally deleted document to a catastrophic server failure that wipes out a critical database. Modern businesses are absolutely reliant on data, and on the infrastructure they use to store, process, and access that data. The grim reality is that those systems and the people who use them are fallible. Most business owners are aware that backups are important, but few have a full disaster recovery plan in…

Black hat data science consists of techniques designed to fool existing algorithms (Google search, Amazon rankings, and so on), compromising or tampering with the metrics -- especially ratios -- that they rely on, without actually physically touching or altering data stored in their databases. It exploits flaws in these algorithms, and it also relies on reverse engineering, to achieve its goal. So black hat data science is different from traditional hacking,…

Every business depends on data. For both the teen who mows lawns at the weekend and globe-spanning internet giants like Google, data is vital.

It might be addresses written on a piece of paper or petabytes of information stored on thousands of powerful servers. If it’s lost, the business loses money, time, and the respect of its customers.

Most business leaders…

2016 Google trends data showed an all-time high in searches for “marketing automation”, reflecting a sustained interest in the term and the concept. Focused more on nurturing rather than selling, marketing automation is centered on content that is relevant, personalized, and in line with what customers want.

Marketing automation makes use of various web-based services and software to carry out, manage, as…

With text analytics, various burning questions around the ‘why’ and ‘what’ of a piece or group of content can be answered. Examples like social media chatter around brand can create a supremely spiraling impact (remember the post which showed a Kentucky man was violently removed from…