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Trips Reddy
  • Female
  • New York
  • United States
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Trips Reddy's Page

Profile Information

Short Bio:
Trips is the Customer Marketing Director at Umbel. She's a news junkie, data geek, coffee-snob & runner and writes about big data, technology news & all things urban. A former attorney and journalist, she was previously at the Associated Press, Hearst Magazines, Travelzoo and Forbes.com.
Field of Expertise:
Big Data, Business Analytics, Analytics
Years of Experience in Analytical Role:
10
Professional Status
Manager, Director, Consultant
My Website or LinkedIn Profile (URL):
http://www.umbel.com/blog
Your Company:
Umbel
Industry
Big Data
How did you learn about BigDataNews?
Google

Trips Reddy's Blog

How sports teams are using big data to increase ROI

Posted on September 16, 2015 at 1:14pm 0 Comments

Originally posted on the Truth in Data blog

CUSTOMER DATA DRIVES 5X ROI IN TICKET SALES IN LESS THAN A WEEK & OPENS UP NEW OFF-SEASON REVENUE OPPORTUNITIES…

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