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We’ve reached an age in which technological capabilities can analyze virtually anything, including Big Data. While this should be viewed as a major technological accomplishment, many enterprises are now being faced with the challenge of storing and analyzing volumes of structured, unstructured and semi-structured data sources which have simply outgrown data warehouses. Data driven businesses are…Continue
A man who has been thinking about purchasing a new HD Sony TV has been comparing prices online. The next day he receives an email from Amazon.com with an exclusive offer on all HD Sony TV’s. Surprisingly enough, another ad from Amazon featuring TV’s appears on the side of the website he just visited. He also notices that HD Sony TV’s are being recommended for him on Amazon under, “items that you might be interested in.” Confident that he has found the best price and satisfied with the…Continue
If you aren’t already on board the social media train, now is a good time to hop on. With one-third of the global population online, recent studies show that about 79% of all telecommunication consumers are now relying on social media networks for information regarding products and services. In other words, over half of telco costumers are logging on to Facebook, Twitter, Linkedln, etc. to learn more about telco companies.
Why Social Media?
How do telecommunication companies increase their revenue while improving customer service and reducing customer churn rates? The answer is easy – through analyzing their own Big Data. The telecommunication industry might as well be labeled, “The next Big Data” industry. Think about it – telcos are flooded with Big Data each time someone simply makes a phone call, sends a text message or gets online. And now more than ever before, telecommunication CEOs, CTOs and CMOs are coming up with Big…Continue