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Nick Andrew Rojas
  • Male
  • Sherman Oaks, CA
  • United States
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Profile Information

Seniority:
Consultant
Job Function:
Business Analytics, Data Integration, Cloud, Visualization
Short Bio:
Small business consultant, journalist, and world traveler.

Nick Andrew Rojas's Blog

The Case for Big Data Adoption

Posted on August 15, 2014 at 12:10pm 0 Comments

With the rise of “Big Data” and the possibilities it presents, the days of structuring marketing strategies based on limited insights and partial statistics are over. But what exactly is big data, and does it have a place in every business?

 

"Big data" applies to immense amounts of information from an expansive range of sources that is frequently collected. The data comes from a multitude of sources and multiple…

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