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Michel Bruley
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  • Paris
  • France
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Job Function:
Big Data, Business Analytics, Data Integration, Storage, Data Mining, Analytics
Information Technology
Short Bio:
Michel Bruley has gained solid experience in marketing and information system tackling these domains from various positions (management, consulting, business, data processing). He has worked since 1975 for several firms: business consultants (Capgemini), an international firm (Novartis), IT services company (Atos Origin), IT manufacturer (NCR & Teradata).
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Michel Bruley's Blog

Using Big Data to better serve customers

Posted on February 18, 2014 at 12:29am 0 Comments

In the current context of fierce competition, in order to maintain their position, large companies must use a variety of means: service commitments, multichannel approach, extensive monitoring of the supply chain until the last kilometer, digital communication, shop connection, website, call center, customer loyalty program, community animation, products and prices personalization, etc.. But above all they must continually put the customer at the heart of their strategy, and make it as…


Big Data & Natural Language Processing

Posted on January 16, 2014 at 12:22am 0 Comments


Natural Language Processing (NLP) is the branch of computer science focused on developing systems that allow computers to communicate with people using everyday language. NLP is considered as a sub-field of artificial intelligence and has significant overlap with the field of computational linguistics. It is concerned with the interactions between computers and human (natural) languages.


Natural language generation systems convert information from computer databases…


Razorfish analyses Big Data and creates profitable customer experiences

Posted on December 18, 2013 at 12:32am 0 Comments


Razorfish Inc. is one of the largest interactive marketing agencies in the world; it is part of Publicis Groupe. The agency provides different types of services, web development, planning and media buying, advertising using all kinds of media, including mobile, and emerging media, social marketing activities, etc.; as well as studies and analyzes of the impact of communication programs.

Razorfish has more than 2,000 employees worldwide, with offices in the United States in…


Big Data and the different types of decision

Posted on November 18, 2013 at 6:45am 0 Comments

For McKinsey Global Institute, Big Data is the next frontier for innovation, competition, and productivity. IT experts say that Big Data challenges are more than data size and require new technologies like Map Reduce. Big Data conduct to new analysis requiring more than SQL, and need specific analytic platform in order to manage relational plus non-relational data sources. At the end Big Data analysis bring new insights that could facilitate business decisions.

Management gurus…


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