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In the current context of fierce competition, in order to maintain their position, large companies must use a variety of means: service commitments, multichannel approach, extensive monitoring of the supply chain until the last kilometer, digital communication, shop connection, website, call center, customer loyalty program, community animation, products and prices personalization, etc.. But above all they must continually put the customer at the heart of their strategy, and make it as…
Natural Language Processing (NLP) is the branch of computer science focused on developing systems that allow computers to communicate with people using everyday language. NLP is considered as a sub-field of artificial intelligence and has significant overlap with the field of computational linguistics. It is concerned with the interactions between computers and human (natural) languages.
Natural language generation systems convert information from computer databases…Continue
Razorfish Inc. is one of the largest interactive marketing agencies in the world; it is part of Publicis Groupe. The agency provides different types of services, web development, planning and media buying, advertising using all kinds of media, including mobile, and emerging media, social marketing activities, etc.; as well as studies and analyzes of the impact of communication programs.
Razorfish has more than 2,000 employees worldwide, with offices in the United States in…
For McKinsey Global Institute, Big Data is the next frontier for innovation, competition, and productivity. IT experts say that Big Data challenges are more than data size and require new technologies like Map Reduce. Big Data conduct to new analysis requiring more than SQL, and need specific analytic platform in order to manage relational plus non-relational data sources. At the end Big Data analysis bring new insights that could facilitate business decisions.