With the growing amount of information being created daily, big data is providing marketers a means to find consumers who are in-market for the products or services your company sells. However, since this data is growing so rapidly and is stored in so many places (i.e. social networks, blogs, forums, public records, databases), it is near impossible for marketers to quickly find all the data they need on in-market prospects without expertise and tools.

I created an infographic that…

Data is everywhere. We get that. However, the focus is no longer on who owns the MOST data, but how to turn this data into insights to solve business challenges and create competitive advantage.

Most companies are focused on just a fraction of what their data is telling them. However, according to a recent study by KPMG (…