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Lucie Clayton
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  • London
  • United Kingdom
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Job Title:
Marketing Manager
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Collective Intelligence

Lucie Clayton's Blog

Decisions not data - how the 'crowd' helped me

Posted on April 26, 2016 at 3:07am 0 Comments

There is a lot of talk now about data, big data, unstructured data etc. However, if I might be so bold, talking data first is putting the cart before the horse. Data is only valuable if it’s useful. As a data strategist and analyst, the focus of my work is on decisions not data, and it's not just me whose focus is shifting. PwC last year did a report on Big Decisions and this year CapGemini wrote a great article summarising their research and stating the case for excellence in data driven… Continue

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