Share 'Big Data = Hype; But Why That Doesn't Matter'
Guest blog post by Bernard Marr
From time to time, you still come across someone with the opinion that Big Data is nothing more than a fad, which will be forgotten about soon enough.
You might not expect to hear this from me, but they’re actually right. Well – half right, at least!
As I’ve written before, I’m not actually a fan of the term “Big Data”, which puts overemphasis on the importance of…
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