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New Round Follows a $1.6M Seed Investment From Accel and Will Help Build Its Prescriptive Mobile Marketing Platform

Today WizRocket, Inc. a real-time analytics and mobile engagement platform, announces it has raised $8M in new funding from Sequoia Capital India and Accel Partners. WizRocket will use this funding to grow the industry’s first prescriptive engagement platform and a ‘naked API’ that offers developers unprecedented, code-level access to customizing user experiences. The platform enables developers to build one mobile app that creates multiple dynamic experiences for users and supports brands with smart campaigns right out of the box. In addition to this advanced functionality, WizRocket has the industry’s largest free messaging tier.

“As the mobile app market grows exponentially, marketers and developers need the next generation of tools,” said Chief Marketing Officer of WizRocket, Malcolm Friedberg. “By building intelligence into the platform, WizRocket offers marketers and developers a powerful platform to understand and customize the user experience. We are thrilled to be working with the Sequoia and Accel teams to bring their considerable expertise to support WizRocket’s growth.”

Mohit Bhatnagar, Sequoia Capital India partner leading the investment had this to say, “Awesome founders. Awesome product. Global Vision. And I hate spam in my mobile notifications box. So, it’s terrific to partner with WizRocket to solve this problem by personalizing mobile messaging.”

Prashanth Prakash, Accel Partner’s participating partner echoed Bhatnagar’s perspective, “WizRocket is amongst the new breed of startups that are building world-class products by closely observing mobile-first and mobile-only user behavior. We’re very excited to be partnering with them.”

The new funding follows an initial $1.6M seed round by Accel Partners. WizRocket, through its lightweight SDK, access to uninstall data and advanced customer segmentation, gives marketers and developers the next generation of mobile app functionality. This enables the creation of mobile apps that improve user conversion and retention rates while helping decrease attrition.

For more information about WizRocket or its services please visit http://www.wizrocket.com

About WizRocket

WizRocket is the world’s first mobile engagement platform with built-in prescriptive intelligence, a ‘naked API’ and uninstall data. The company, currently in private-beta, has over 300 global customers in e-commerce, publishing, ticketing and other mobile app types. It has offices in Mumbai, India and Silicon Valley, CA.

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