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As social media solidifies its role as the beating heart of the consumer internet, the companies that play the parts of arteries and veins in the system continue to gain ground, too. Today, Brandwatch — a social media monitoring firm that crawls over 80 million sites, including the biggies like Facebook and Twitter, and then parses that information to provide consumer insights to businesses — is announcing that it has raised $22 million in new funding. The Series B round was led by new investor Highland Capital, with participation also from Nauta Capital and other existing investors. It brings the total raised by Brandwatch to date to just under $30 million.
Founded in 2007 in Brighton, UK, with operations in New York and San Francisco, Brandwatch will use the capital to hire more people, expand its product offerings in current markets like Europe and the U.S. and take on new regions such as Asia. “We’re doubling down on engineering,” says co-founder and CEO Giles Palmer.